Aurora Resurgence
Aurora Resurgence is a leading private equity firm that invests in equity and debt securities of middle market companies.
The Challenge
FlyDesign was called on to design a website that projected the image of a prominent and growing firm.
We built a fully responsive and customized site on WordPress that projects a global presence and command of the industry.
Sibling Branding
Aurora Resurgence grew out of Aurora Capital. While the two still had a relationship, Aurora Resurgence was now its own entity and needed its own identity. FlyDesign kept the branding in the family but introduced fonts, imagery and a color palette that underscored the new company’s vision and values.
Responsive Design
All aspects of the Aurora Resurgence site are responsive. For example, we moved beyond thumbnail headshots and lengthy bios to larger, more engaging imagery and succinct bios. The design performs optimally on both desktop and mobile platforms. Which are easier to read and navigate through on smaller screens.
The End Result
The image of Aurora Resurgence was notably improved from an obscure acquisition firm of belabored companies to a professional, results-driven firm with an equal focus on its acquisition efforts and its people.
