Building on earlier iterations by FlyDesign, Configure One required a further evolution of its design and content strategy to help prospects more easily understand what they do. They also needed an impactful way to communicate new capabilities to current clients.
Hand-crafted icons that were animated.
Working closely with the Configure One team, we decided on a new visual direction: animated graphics that would engage the audience with lively product demonstrations.
To enhance user experience, we revamped the site navigation and calls to action. In addition to the animation, we incorporated graphics and iconography that would quickly educate viewers on the value of Configure One software.
Because of our longstanding relationship, Configure One trusted us to refresh their branding throughout the process. After giving the site a new look, we developed a style guide and made sure administrators could easily make edits.
The new visuals and content have resulted in broader awareness of Configure One’s products and better lead conversion. The site’s expanded resources have also elevated the company’s position as an industry leader.
